PHOCUS MOBILE 2
Mobile Workflow, HNCS Unleashed
Expanding the possibilities of the Hasselblad workflow from studio to outdoors, Phocus Mobile 2 takes the image editing process to a new, portable level. Editing photos captured by Hasselblad cameras in Phocus Mobile 2 can render true-to-life colours, fully unleashing the advantages of the Hasselblad Natural Colour Solution (HNCS).
Connect X2D 100C, X1D II 50C, or CFV II 50C (including the 50th and 80th-anniversary special editions) to iPad/iPhone devices 1 via Wi-Fi or USB-C 2, and use Phocus Mobile 2 to remotely control shooting, import/export, and manage or edit RAW and full-size JPEG images. Camera and lens firmware updates can also be done on your mobile device.
Hasselblad Natural Noise Reduction (HNNR) 3
This noise reduction solution is calibrated and optimised for medium format sensors, drawing insights from deep learning on hundreds of thousands of medium format images. With input from numerous Hasselblad Masters, the AI model 4 assures effortless noise reduction that rivals native low ISO quality across various camera models. Utilising the advanced neural network AI model and the robust processing power of smartphones, it can efficiently denoise 100-megapixel RAW photos 5 in approximately 15 seconds 6, producing results that look natural and realistic. In high ISO conditions, this feature enables cameras to transcend traditional limitations and adapt to a wider range of shooting scenarios. It is especially beneficial for the CFV 100C camera, which does not support IBIS image stabilisation.
You can choose between two modes. Prioritise Purity mode minimises image noise as much as possible, making it ideal for most scenes. Prioritise Detail mode retains some luminance noise to better preserve image details. Whichever mode you select, you will experience the signature natural colours of Hasselblad. Additionally, the AI model is finely tuned for urban landscapes and portraits, ensuring clean, richly detailed images in both high and low ISO settings.
REMOTE CAMERA CONTROL
Adjust camera settings, including aperture, shutter speed, and ISO, directly on your iPad/iPhone device via either Wi-Fi or USB-C connection. Then, transfer the captured photo to Phocus Mobile 2 for preview.
IMPORT/EXPORT FULL QUALITY IMAGES
Import RAW or JPEG images from the camera to your iPad/iPhone device's local library and output from Phocus Mobile 2 to full-size JPEG, medium-size JPEG, full-size TIFF, or 3FR RAW format.
RATE IMAGE CAPTURES
Rate and filter RAW and JPEG files on your device’s local library to easily sort and catalogue preferred images and view photo EXIF information. Photo management or sharing in batch are also available.
EDIT IMAGES ON THE GO
After importing RAW and full-size JPEG images into your iPad/iPhone's local library, you can use Phocus Mobile 2 to directly edit the image and live view the effect. Editing tools include exposure adjustment, curves, white balance, HSL adjustment, grayscale, lens correction, noise filtration, sharpness, rotation, and cropping. You can also reapply settings and edit photos in batch.
Thanks to Hasselblad’s proprietary processing algorithm, when editing photos captured by Hasselblad cameras, Phocus Mobile 2 can bring HNCS into full play, rendering true-to-life colours and skin tones as well as smooth and delicate colour gradation.
- Phocus Mobile 2 is compatible with iPad models and iPhone Xs or above with more than 3GB of RAM running on iOS 15.0 or later.
- Functions and firmware updates that require connecting to iPad/iPhone via USB-C are currently unavailable on X2D 100C.
- Currently, this feature is not available for the X1D II 50C or CFV II 50C cameras.
- The AI functionality operates entirely locally and does not require an internet connection.
- This feature is applicable to RAW photos taken with the X2D 100C or CFV 100C cameras, but not to JPEG/HEIF photos.
- The reference data was obtained using an iPhone 15 Pro Max. Actual processing time may vary slightly depending on the device.