PHOCUS MOBILE 2
MOBILE WORKFLOW, HNCS UNLEASHED
Expanding the possibilities of the Hasselblad workflow from studio to outdoors, Phocus Mobile 2 takes the image editing process to a new, portable level. Editing photos captured by Hasselblad cameras in Phocus Mobile 2 can render true-to-life colours, fully unleashing the advantages of the Hasselblad Natural Colour Solution (HNCS).
It seamlessly connects Hasselblad X System and V System medium format digital cameras 1 to iPhone and iPad devices 2 via Wi-Fi, enabling a comprehensive suite of capabilities: remote camera control, photo import/export, editing and management including HDR photos 3, camera and lens firmware updates, and powered-off wake-up 4.
Expanding the possibilities of the Hasselblad workflow from studio to outdoors, Phocus Mobile 2 takes the image editing process to a new, portable level. Editing photos captured by Hasselblad cameras in Phocus Mobile 2 can render true-to-life colours, fully unleashing the advantages of the Hasselblad Natural Colour Solution (HNCS).
It seamlessly connects Hasselblad X System and V System medium format digital cameras 1 to iPhone and iPad devices 2 via Wi-Fi, enabling a comprehensive suite of capabilities: remote camera control, photo import/export, editing and management including HDR photos 3, camera and lens firmware updates, and powered-off wake-up 4.
END-TO-END BRILLIANCE WITH HNCS HDR
END-TO-END BRILLIANCE WITH HNCS HDR
When viewing HDR images captured by X2D II 100C on HDR-capable iPhone or iPad displays, experience the full spectrum of HNCS HDR, revealing intricate shadow detail and luminous highlights with colour gradations that match what your eyes truly see.
Beyond standard editing capabilities, Phocus Mobile 2 introduces precise HDR highlight adjustment tools. Images can be exported as Ultra HDR JPG files.
RAW images from X2D 100C, X1D II 50C, CFV 100C and CFV II 50C can also benefit from HNCS HDR processing within Phocus Mobile 2. These files can be enhanced with HDR highlight effects, edited with precision, and exported as Ultra HDR JPG.
When viewing HDR images captured by X2D II 100C on HDR-capable iPhone or iPad displays, experience the full spectrum of HNCS HDR, revealing intricate shadow detail and luminous highlights with colour gradations that match what your eyes truly see.
Beyond standard editing capabilities, Phocus Mobile 2 introduces precise HDR highlight adjustment tools. Images can be exported as Ultra HDR JPG files.
RAW images from X2D 100C, X1D II 50C, CFV 100C and CFV II 50C can also benefit from HNCS HDR processing within Phocus Mobile 2. These files can be enhanced with HDR highlight effects, edited with precision, and exported as Ultra HDR JPG.
HASSELBLAD NATURAL NOISE REDUCTION (HNNR)
HASSELBLAD NATURAL NOISE REDUCTION (HNNR)
This noise reduction solution 1 is calibrated and optimised for medium format sensors, drawing insights from deep learning on hundreds of thousands of medium format images. With input from numerous Hasselblad Masters, the AI model 5 assures effortless noise reduction that rivals native low ISO quality across various camera models. Utilising the advanced neural network AI model and the robust processing power of smartphones, it can efficiently denoise 100-megapixel RAW photos 6 in approximately 15 seconds 7, producing results that look natural and realistic. In high ISO conditions, this feature enables cameras to transcend traditional limitations and adapt to a wider range of shooting scenarios. It is especially beneficial for the CFV 100C camera, which does not support IBIS image stabilisation.
You can choose between two modes. Prioritise Purity mode minimises image noise as much as possible, making it ideal for most scenes. Prioritise Detail mode retains some luminance noise to better preserve image details. Whichever mode you select, you will experience the signature natural colours of Hasselblad. Additionally, the AI model is finely tuned for urban landscapes and portraits, ensuring clean, richly detailed images in both high and low ISO settings.
This noise reduction solution 1 is calibrated and optimised for medium format sensors, drawing insights from deep learning on hundreds of thousands of medium format images. With input from numerous Hasselblad Masters, the AI model 5 assures effortless noise reduction that rivals native low ISO quality across various camera models. Utilising the advanced neural network AI model and the robust processing power of smartphones, it can efficiently denoise 100-megapixel RAW photos 6 in approximately 15 seconds 7, producing results that look natural and realistic. In high ISO conditions, this feature enables cameras to transcend traditional limitations and adapt to a wider range of shooting scenarios. It is especially beneficial for the CFV 100C camera, which does not support IBIS image stabilisation.
You can choose between two modes. Prioritise Purity mode minimises image noise as much as possible, making it ideal for most scenes. Prioritise Detail mode retains some luminance noise to better preserve image details. Whichever mode you select, you will experience the signature natural colours of Hasselblad. Additionally, the AI model is finely tuned for urban landscapes and portraits, ensuring clean, richly detailed images in both high and low ISO settings.
REMOTE CAMERA CONTROL, PRECISION AT YOUR FINGERTIPS
REMOTE CAMERA CONTROL, PRECISION AT YOUR FINGERTIPS
Adjust camera settings, including aperture, shutter speed, and ISO, directly on your iPad/iPhone device via Wi-Fi connection. Then, transfer the captured photo to Phocus Mobile 2 for preview.
X2D II 100C integration goes even further. Live view functionality enables real-time adjustment of shooting modes, including continuous capture, self-timer, and interval shooting. Focus control extends to both mode selection and area positioning, eliminating the need to physically access the camera for complex shooting scenarios like self-portraits or time-lapse sequences.
Phocus Mobile 2 can wake and connect to X2D II 100C even when the camera is powered off, and supports remote shutdown and custom camera naming. Firmware updates for both X2D II 100C and XCD lenses download and install directly through Phocus Mobile 2, ensuring your system always operates at peak performance.
Adjust camera settings, including aperture, shutter speed, and ISO, directly on your iPad/iPhone device via Wi-Fi connection. Then, transfer the captured photo to Phocus Mobile 2 for preview.
X2D II 100C integration goes even further. Live view functionality enables real-time adjustment of shooting modes, including continuous capture, self-timer, and interval shooting. Focus control extends to both mode selection and area positioning, eliminating the need to physically access the camera for complex shooting scenarios like self-portraits or time-lapse sequences.
Phocus Mobile 2 can wake and connect to X2D II 100C even when the camera is powered off, and supports remote shutdown and custom camera naming. Firmware updates for both X2D II 100C and XCD lenses download and install directly through Phocus Mobile 2, ensuring your system always operates at peak performance.
BUILD YOUR PHOTO LIBRARY
BUILD YOUR PHOTO LIBRARY
Import RAW, HEIF or JPG images from the camera to your iPad/iPhone device's local library and output from Phocus Mobile 2 to full-size JPG, medium-size JPG, small-size JPG, full-size TIFF, HEIF, or 3FR RAW format. JPG exports can incorporate Hasselblad art frames and personalised signatures and be shared instantly across social platforms.
Rate 4 and filter RAW and JPG files on your device's local library to easily sort and catalogue preferred images and view photo EXIF information.
RAW files from all Hasselblad X System and V System medium format digital cameras 1, along with native HDR captures from X2D II 100C, can be displayed with full HDR highlight effects within Phocus Mobile 2. Export these as Ultra HDR JPG files for viewing in the Preview app on MacBook Pro 8 and compatible third-party applications 9, maintaining the HDR experience across platforms.
NATIVE EDITING, SEAMLESS WORKFLOW
NATIVE EDITING, SEAMLESS WORKFLOW
After importing RAW, HEIF, or full-size JPG images into your iPad/iPhone via Phocus Mobile 2, you can edit them directly with real-time preview. Editing tools include exposure adjustment, curves, white balance, HSL adjustment, grayscale, lens correction, noise filtration, sharpness, rotation, cropping, and keystone perspective correction. You can also reapply settings and edit photos in batch.
Thanks to Hasselblad's proprietary processing algorithm, when editing photos captured by Hasselblad cameras, Phocus Mobile 2 can bring HNCS into full play, rendering true-to-life colours and skin tones as well as smooth and delicate colour gradation.
After importing RAW, HEIF, or full-size JPG images into your iPad/iPhone via Phocus Mobile 2, you can edit them directly with real-time preview. Editing tools include exposure adjustment, curves, white balance, HSL adjustment, grayscale, lens correction, noise filtration, sharpness, rotation, cropping, and keystone perspective correction. You can also reapply settings and edit photos in batch.
Thanks to Hasselblad's proprietary processing algorithm, when editing photos captured by Hasselblad cameras, Phocus Mobile 2 can bring HNCS into full play, rendering true-to-life colours and skin tones as well as smooth and delicate colour gradation.
1. Compatible with X2D II 100C, X2D 100C, X1D II 50C, CFV 100C and CFV II 50C (including the 907X Special Edition and 907X Anniversary Edition Kit).
2. Phocus Mobile 2 requires iPhone/iPad devices with at least 3GB RAM running iOS 16.2 or later.
3. HDR function compatible with iPhone 13 Pro and later models with at least 6GB RAM, iPad Pro 13-inch (M4), iPad Pro 12.9-inch (5th generation and later), and iPad Pro 11-inch (M4), requiring iOS 18 or later with Low Power Mode disabled. HDR display quality may be reduced when devices are in Low Power Mode, at elevated temperatures, or when screen brightness is excessive.
4. Compatible with X2D II 100C.
5. The AI functionality operates entirely locally and does not require an internet connection.
6. HNNR applies to RAW photos from compatible models only. HEIF/JPG photos are not supported.
7. The reference data was obtained using an iPhone 15 Pro Max. Actual processing time may vary slightly depending on the device.
8. 2021 and later, running macOS 15.0 or later.
9. Currently supports Adobe Lightroom/Camera Raw.