Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamic feather-floral arrangements to life.
Berlin-based Highsnobiety is an online magazine, brand and agency covering different sectors of trends within culture, including music, fashion, art, and entertainment. With an emphasis on streetwear style, Highsnobiety recently launched their own online store, Highsnobiety Shop. With weekly drops from various fashion houses, Highsnobiety creates collaborations with these brands, which can be fully designed or co-designed by Highsnobiety’s own team. With the recent collab with Versace, Highsnobiety had the opportunity to be the first retailer globally to pre-launch Versace’s SS20 Men’s Collection and Julien was the lucky one to shoot the lookbook for this project with the H6D-100c.
FLOATING FEATHER FLOWERS
AND OTHER CREATIVE CHOICES
Inspired by the SS20 Versace runway show, where a car decorated with flowers was the centerpiece, the creative team at Highsnobiety led by Herbert Hofman wanted to take this idea and translate it into an aesthetically clean image. Berlin-based flower artist Mary Lennox created the exuberant feather-floral arrangement to fit the shoot’s look. “Herbert wanted to make sure that the flower arrangement complemented the vibrant clothes and not be overshadowed by anything else, which explains the minimal toned background,” says Julien.
Overall, I had a lot of fun shooting with the H6D-100c. It was really simple to figure out all the functions of the camera and I adjusted to it very quickly. The focusing is incredibly sharp when it hits the destined areas. Hasselblad's corresponding Phocus software is very intuitive and works similar to other editing software I use. The sound of the shutter was my favorite part of the experience - sounded really sexy.
The resolution and colour capture of the H6D depicted real life settings. The color was easily controllable with the Phocus software. The amount of detail the camera can capture is insane – when you zoom in on your subject, it's like looking through a microscope. There was especially a lot of definition in the flower feathers.
ABOUT JULIEN TELL
Hailing from Oakland, California, Julien Tell is now based in Berlin as the in-house photographer at Highsnobiety. Studying photography at NYU's Tisch School of the Arts in the fashion capital of New York City, Julien found himself drawn towards fashion photography early on in his career. Working freelance in New York for multiple years, he has done work for companies such as Interview Magazine, Milk Studios, and Matte Projects. Getting the itch to move abroad in 2018, he relocated to Germany to work at Highsnobiety. See more of his work here: @julientell
More Hasselblad storiesAll stories ⟶
Image Quality Specialist Tests X and 907X Cameras in Namibia
As team leader and specialist in the Image Quality Team at Hasselblad, Mathias Elmeskog constantly puts Hasselblad cameras to the test in multiple locations to ensure the sharpest quality and smoothest colour accuracy.
Documenting Thirty Years of Building the Los Angeles Metro
What started out as going underground for a one-time photo session with his Hasselblad 503CX turned into 30 years of documenting the creation of the Los Angeles Metro system by artist Ken Karagozian.
SWIMMING POOLS OF ANOTHER ERA
2018 Hasselblad Master in Art Maria Svarbova is widely recognised for her captivating Swimming Pool series. After switching to the X System, Maria tells us about how it has dramatically affected creating her dream-like compositions.
The Art of Contortion
Dazzled by the enormous strength and flexibility of a young troupe of female contortionists, Hasselblad Ambassador Julia Fullerton-Batten brilliantly photographed these girls bending in all sorts of unimaginable positions.
Commemorating 100 Years of Hasselblad Nature Photographer Sven Gillsäter
Swedish photographer and a friend to Victor Hasselblad, Sven Gillsäter used Hasselblad cameras to capture stunning wildlife photography from all corners of the globe while driving environmental concern and sustainability efforts.
Finding the Dramatic and the Delicate in Swedish Nature
Whether wandering through forests or farmland, Swedish creative Linus Englund finds spectacular lighting that helps elevate his flora and fauna images on the X1D II 50C to another level.