2019-03-14

HASSELBLAD X SYSTEM EXPANDS WITH RELEASE CORD X AND BATTERY CHARGING HUB

Hasselblad proudly expands its photographic tool kit for the X System with the introduction of the new Release Cord X and Battery Charging Hub. With Hasselblad’s full commitment to the development of the X System, these two new accessories alongside the introduction of the newest XCD Lenses greatly expand the creative capabilities of the revolutionary mirrorless medium format X1D-50c.

The Hasselblad Release Cord X allows for remote shutter actuation, an invaluable tool when eliminating shake or vibration is paramount. A durable cloth-wrapped 90cm (36 in.) cable connects to the X1D-50c’s microphone input port and the remote’s simple single button operation allows photographers to keep vibration to a minimum. When autofocus is enabled on the camera, a single action swiftly starts autofocus and then releases the shutter. Holding the button down when in Continuous Capture mode allows for multiple frames to be captured, whilst setting the camera in Manual Focus mode allows for Release Cord X to fire the shutter without delay. Its durable metal construction matches the adventurous endeavours of Hasselblad’s X System users and its slim, ergonomic design fits comfortably in the hand. For seamless functionality, the X1D should be updated to the latest 1.22 firmware available at My Hasselblad.

The Hasselblad Battery Charging Hub makes it possible for a Hasselblad photographer to streamline the battery charging process, allowing X1D photographers to go further with their creative pursuits. Its dual slots support the simultaneous charging of two batteries while an integrated USB Type-C connector supports mains power via an included power supply or from common external USB battery banks (sold separately). Front-facing LEDs indicate status and capacity when charging, or users can use the Battery Charging Hub to check battery levels simply by inserting a battery and pressing a single button. The Battery Charging Hub supports both first-generation 3200mAh X System batteries and current 3400mAh batteries, the latter of which support quick-charging up to 25% faster than the former. This equates to a completely replenished single battery in 2 hours 18 minutes, or dual batteries in 2 hours 48 minutes. First-generation 3200mAh batteries recharge completely in approximately 3 hours and completed charging cycles are indicated by an audible chime in either situation. With a durable metal construction and compact design, the Battery Charging Hub is posed to simplify a critical aspect of photography and ensure that maximum creative vision can be achieved.

The Hasselblad Release Cord X is available to purchase with an MSRP of €69 / $80 / £64 / JPY¥9360 excl. VAT. / CNY¥629 incl. VAT.

The Hasselblad Battery Charging Hub is available to purchase with an MSRP of €129 / $155 / £115 / JPY¥17460 excl. VAT / CNY¥1199 incl. VAT.

More information on Release Cord X: www.hasselblad.com/x-system-accessories/release-cord-x/

More information on Battery Charging Hub: www.hasselblad.com/x-system-accessories/battery-charging-hub/

ABOUT HASSELBLAD

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.