HASSELBLAD EXPANDS INTO E-COMMERCE WITH LAUNCH OF ‘HASSELBLAD STORE’

Hasselblad, the leading manufacturer of digital medium format cameras and lenses, is pleased to announce the launch of its new online ‘Hasselblad Store’. The online store will broaden availability of Hasselblad’s iconic high-performance cameras and lenses to photographers in the USA, China, UK, Germany and France.

“The launch of the ‘Hasselblad Store’ is one of our core initiatives derived from our strategy that focuses on not only making our products more accessible to photographers seeking hands on experience with the Hasselblad product line-up, but also to inspire fans with great images and stories” said Bronius Rudnickas, Hasselblad Marketing Manager.

The online store follows closely behind the new Hasselblad website and the ‘Rent a Hasselblad’ program that was launched earlier in November.

‘Rent a Hasselblad’ is a global online reservation service for Hasselblad cameras and lenses. Whether renting a Hasselblad system for a specific photoshoot, booking a camera to try it out before purchasing, or reserving gear to pick up and use at their next travel destination, the rental service provides photographers with more freedom and greater accessibility to Hasselblad systems.

During the opening week of the online store, customers will be eligible to receive a five percent (5%) discount on the award winning X1D and the XCD 45mm and 90mm lenses. In addition, for every customer purchasing an H6D-50c or H6D-100c camera, an H System Camera Hard Case will be included. This offer will end on December 7th, 2017.

Access the ‘Hasselblad Store’ here: https://store.hasselblad.com/

ABOUT HASSELBLAD

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.